Maxx is not a chatbot. It’s not a dashboard. It’s not another SaaS tool asking you to change how you work. Maxx is a conversational interface that sits over your existing systems — CRM, scheduling, operations, communications — and makes them accessible through natural voice and text interaction.

You speak. Maxx acts. Your systems update. Your team stays focused on the work that matters.

Built by Sentium.ai. Deployed in the UK by Goodsell Consulting.

Instead of switching between five tools to complete one task, your team speaks one sentence. Maxx handles the rest.

Maxx routes the request to the right system, executes, and confirms — in plain English.

Model Context Protocol (MCP) is the infrastructure layer that allows AI systems to connect directly to your existing tools and data in real time.

In plain English: it’s the difference between an AI that knows things and an AI that does things.

Most AI tools give you answers. Maxx via MCP gives you actions — logged, executed, confirmed — across every system your business depends on.

MCP was released as an open standard in late 2024. Commercial deployment is still rare. Most organisations don’t know it exists.

Goodsell Consulting is among the first in the UK to deploy Maxx commercially via MCP. That’s not a boast — it’s a statement about timing.

The businesses that move now will have 12–18 months of operational advantage before this becomes standard practice.

Every Maxx implementation follows a proven three-phase methodology — Discover, Build, Embed.

01

Investment: £5,000–£10,000

Before we build anything, we map everything. Your systems, your workflows, your people, your real costs. We scope the MCP connections, assess readiness, and define exactly what a Maxx implementation would unlock.

What’s delivered:

• Full system and workflow audit
• MCP connection mapping
• Readiness assessment
• Implementation blueprint
• Cost-benefit projection

Unlocks: A clear picture of ROI before a single line of code is written.

02

Investment: From £25,000

We connect Maxx to your systems via MCP — CRM, scheduling, operations, communications. One conversational interface. Full integration. Change management built in from day one, not bolted on at the end.

What’s delivered:

• Maxx deployment and configuration
• MCP connections to your key systems
• Staff onboarding and change management
• Testing, iteration, and go-live
• 30-day post-launch support

Unlocks: A business that operates and evolves as fast as you can speak.

03

Investment: £3,000–£8,000/month

Once Maxx is live, the real work begins. We stay close — optimising connections, expanding integrations, and evolving the system as your business grows and as AI capability advances.

What’s included:

• Monthly optimisation reviews
• New MCP connection development
• Performance and adoption monitoring
• Strategic AI roadmap
• Priority access to new Sentium features

Maxx is exceptional technology. But technology fails without the human layer.

We bring the implementation methodology, the change management expertise, and the coaching capability that makes Maxx adoption stick — not just at go-live, but six months later when the novelty has worn off and the system needs to prove its worth in the daily grind.

Most AI consultants connect your systems. We make sure your people actually use them.

Sentium.ai is the company behind Maxx — a platform purpose-built for voice-first AI integration using MCP technology. They build the engine. We deploy it, configure it, and embed it into the human fabric of your organisation.

As a Sentium Advisory Board member and UK implementation partner, we operate at the intersection of technical capability and practical application.

We are offering two founding client engagements at £25,000 — complete Phase 1 + Phase 2 implementation with exceptional personal attention.

Founding clients become reference cases. They receive disproportionate access to us during the build. And they move first — which matters when the market is still figuring out that MCP exists.

⚡ Two places. If this is you, let’s talk now.

Let’s start with a conversation about your systems and what Maxx could unlock.